Simple is a newly created marketing agency in London, founded by two former marketing leaders from Meta and TikTok. When I joined the team as a Visual Designer, the agency already had an initial identity, but it felt restrained. It didn’t yet reflect their personality, their confidence, or the clarity of their thinking.

The challenge was to refine that foundation and give the brand a tone that felt honest, approachable, and aligned with the expertise behind the company. Simple needed an identity capable of communicating strategy without pretension and creativity without excess, something that felt authentic from the very first impression.