simple.uk
simple.uk
Year
'24
Field
Visual Identity, Branding
Industry
Marketing
Client
Simple Agency UK
Year
'24
Field
Visual Identity, Branding
Industry
Marketing
Client
Simple Agency UK
Year
'24
Field
Visual Identity, Branding
Industry
Marketing
Client
Simple Agency UK
— A Spontaneous Visual Identity for a Strategic UK Marketing Agency
— A Spontaneous Visual Identity for a Strategic UK Marketing Agency
— A Spontaneous Visual Identity for a Strategic UK Marketing Agency
— A Spontaneous Visual Identity for a Strategic UK Marketing Agency
— A Spontaneous Visual Identity for a Strategic UK Marketing Agency
— A Spontaneous Visual Identity for a Strategic UK Marketing Agency
Challenge
Simple is a newly created marketing agency in London, founded by two former marketing leaders from Meta and TikTok. When I joined the team as a Visual Designer, the agency already had an initial identity, but it felt restrained. It didn’t yet reflect their personality, their confidence, or the clarity of their thinking.
The challenge was to refine that foundation and give the brand a tone that felt honest, approachable, and aligned with the expertise behind the company. Simple needed an identity capable of communicating strategy without pretension and creativity without excess, something that felt authentic from the very first impression.
Challenge
Simple is a newly created marketing agency in London, founded by two former marketing leaders from Meta and TikTok. When I joined the team as a Visual Designer, the agency already had an initial identity, but it felt restrained. It didn’t yet reflect their personality, their confidence, or the clarity of their thinking.
The challenge was to refine that foundation and give the brand a tone that felt honest, approachable, and aligned with the expertise behind the company. Simple needed an identity capable of communicating strategy without pretension and creativity without excess, something that felt authentic from the very first impression.
Challenge
Simple is a newly created marketing agency in London, founded by two former marketing leaders from Meta and TikTok. When I joined the team as a Visual Designer, the agency already had an initial identity, but it felt restrained. It didn’t yet reflect their personality, their confidence, or the clarity of their thinking.
The challenge was to refine that foundation and give the brand a tone that felt honest, approachable, and aligned with the expertise behind the company. Simple needed an identity capable of communicating strategy without pretension and creativity without excess, something that felt authentic from the very first impression.
Solution
I redesigned the visual identity around the idea of spontaneous clarity, a balance between structure and ease. By increasing the space between elements, softening tension, and allowing the layout to breathe, the brand gained a natural sense of openness and precision.
Typography, spacing, and visual rhythm were crafted to express confidence through calmness and creativity through subtle movement. The final system feels direct, modern, and comfortable in its own skin. It supports the agency’s voice rather than competing with it.
Solution
I redesigned the visual identity around the idea of spontaneous clarity, a balance between structure and ease. By increasing the space between elements, softening tension, and allowing the layout to breathe, the brand gained a natural sense of openness and precision.
Typography, spacing, and visual rhythm were crafted to express confidence through calmness and creativity through subtle movement. The final system feels direct, modern, and comfortable in its own skin. It supports the agency’s voice rather than competing with it.
Solution
I redesigned the visual identity around the idea of spontaneous clarity, a balance between structure and ease. By increasing the space between elements, softening tension, and allowing the layout to breathe, the brand gained a natural sense of openness and precision.
Typography, spacing, and visual rhythm were crafted to express confidence through calmness and creativity through subtle movement. The final system feels direct, modern, and comfortable in its own skin. It supports the agency’s voice rather than competing with it.
© 2025