INDT
Integrator

Year

2025


Field

Branding,
Creative Direction, Visual Design


Industry

B2B Innovation & Technology


Company

INDT (Brasil)


Evolving an R&D Institute Identity to Scale High-Impact Industrial Solutions

Evolving an R&D Institute Identity to Scale High-Impact Industrial Solutions

Evolving an R&D Institute Identity to Scale High-Impact Industrial Solutions

Evolving an R&D Institute Identity to Scale High-Impact Industrial Solutions

Evolving an R&D Institute Identity to Scale High-Impact Industrial Solutions

Evolving an R&D Institute Identity to Scale High-Impact Industrial Solutions

Challenge

Based in Brazil, INDT is an R&D powerhouse with over 20 years of technical heritage. The challenge was to create an identity for its new business unit: INDT Integrador. While the parent institute focuses on deep research, this unit was born to bridge the gap between complex intelligence and real-world industrial execution.

The brand needed to shift from a "laboratory" perception to an "operational" powerhouse, deploying world-class automation and robotics directly onto the factory floor. My goal was to help them to evolve their visual identity to something that would communicate velocity and global scale, positioning a consultancy that doesn’t just theorize the future, it installs it.

Solution

The solution was to build an identity that acts as an expansive evolution of INDT’s core DNA. I developed a visual system that feels infinite and borderless.

Using dynamic gradients from the institute’s original palette with moving, fluid surfaces, the brand gains a sense of constant momentum, innovation being pushed forward. On the typographic front, I created a rhythmic synergy by alternating Satoshi and Good Times within the same wordmarks. This contrast between Satoshi’s structural clarity (the lab) and Good Times’ futuristic speed (the industry) creates a unique visual frequency that defines the "Integrator" role: a precise, curated, and highly technological connection between two worlds.

All rights reserved